HOTWHEELS | Loop

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Hotwheels
Loop

To communicate the Hot Wheels experience, we designed a special structure

and we placed it on a very important highway in Bogotá,

so people could imagine how the world would be the Hot Wheels way.

With an investment of under US $20,000, we made it possible for an ordinary

surpass bridge to take hundreds of parents in a journey back to their childhood,

to take hundreds of children on a journey to imagination; and took the brand on a trip around the world,

featuring the Hot Wheels Loop on hundreds of web sites and blogs.

One Show 2012 / Silver in Out of Home-Billboards (First award For Colombia)
One Show 2012 / Merit in Out of Home-Transit & Outdoor Installations
One Show 2012 / Merit in Spatial Design-Outdoor Spaces
One Show 2012 / Merit in Outdoor Design-Transit

Clio Awards 2011 / Silver in Design Environmental
Clio Awards 2011 / Bronze in Out of Home Ambient

London International Awards 2011 / Bronze in Non-Traditional Recreational

D&AD 2012 / In the Book for Graphic Design / Wayfinding & Environmental

Cannes Lions 2011 / Shortlist in Outdoor

WPPED CREAM / award winner 2012

Communication Arts advertising annual 2011 / Award of excellence (Non traditional Advertising)

Best of Ogilvy Vol.3 / 2012

Ojo de Iberoamérica 2011 / Silver in Media Innovation

El Dorado Awards Colombia 2012 / Gold in Outdoor

Antigua Festival 2011 / Silver Award in Outdoor
Antigua Festival 2011 / Silver Award in Media
Antigua Festival 2011 / Bronze Award in Design

Agency: Ogilvy & Mather, Bogota
Client: Mattel
Product: Hotwheels
VP Creative: John Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero / Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez / Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga

Production: Freddy Rivero / Leonardo Miranda

For the client: Eduardo Baez