For this project, the challenge was to keep with the themes of color and imagination — already introduced in previous campaigns for Body Glove's Smoothies swimwear line — while still offering the target audience something fresh and new from a visual standpoint.
Our creative solution was to combine fashion photography, digital collage and illustration for a visually impactful effect. By mixing these mediums, we created colorful, surreal worlds inhabited by powerful female characters who confidently expressed both individuality and imagination.
Credits:
Concept & Art Direction: Brune & Blonde
Digital Collage: Becha @ Machas
Type Design: Brune & Blonde
Photography: Donat Boulerice
Model: Sandra @ Next Canada
Accessories Designer: Marie-Pier Fortier
Hair & Makeup Artists: Jessical Lablanche & Michael Goyette @ Folio
Retouching: Gumma Flores