Brand Intheblack designs SmartHub as a brand for small traders that need to borrow money immediately. In a market where our Target Audience is worried and doubtful when it comes to any financial loan institution, SmartHub is the brand that will alleviate their concerns. With its innovative Kiosk Service System and a host of products that cater to a large population of “Unbanked” Vietnamese, SmartHub essentially able to offer a truly worry-free financial service to communities across Vietnam.

As a 1st Unbank in Vietnam, it would be a good idea to use the brand name to introduce the business service at this point. It is to ensure the brand’s target audience understands what SmartHub offers immediately - Smart Capital Earning Station.

The inspiration of SmartHub’s Identity is from the brand’s intent to put people in good financial shape and the brand color, which in Vietnamese, represents the color of Health & Wealth.

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