XOXO: Where Luck and Love Meet.
Since Valentine's Day and Chinese New Year are so close to each other, Power Plant Mall welcomed both events with XOXO: Where Luck and Love Meet. Primarily focusing on The Year of the Ox, we kicked off the week-long celebration with a digital teaser showcasing the event title.
For this animation, the fans were brought to life using a kaleidoscope effect. As the event progressed, we wanted to highlight our electronic gift certificates. With that, another set of animation was released with motions similar to the event teaser.
XOXO: Where Luck and Love Meet | 2021. Digital teaser.
The Rockwellist eGift, Chinese New Year edition | 2021. Paid Media.
