At Shopee, it's important that we put our users' experience first. For the following projects, my KPIs were simple: informative, eye-catching, easy to navigate. Through the various landing pages, microsites, banners, and emailers that I designed, I made sure that its something that the end-user will (1) want to browse through, (2) find something useful to purchase, (3) gets them to buy more in-app.
#ShopeeFinds, a "budol" campaign featuring viral products as seen on social media.
(L-R): Free Shipping Vouchers is a microsite housing all free shipping discount vouchers with additional items that can be bought with P0 shipping fee; Sari-Sari Shopee is a working landing page featuring items that users can buy for a piece (sachets); Daily Super Deals is a landing page catering to all of Shopee's current major deals and steals, it refreshes every 12MN and 12NN.
On a daily basis, the designer produces brand banners which are featured on the website's category pages.
(Top-Bottom): Category banners are produced on a daily basis; EDMs or Electronic Direct Mails are usually accompanying Shopee's campaigns.
