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    This is a series of concept arts that I create for Ferrit.co.nz for different purposes. I have created this set of work when I worked for Fronten… Read More
    This is a series of concept arts that I create for Ferrit.co.nz for different purposes. I have created this set of work when I worked for Frontend design. Read Less
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Ferrit.co.nz
Concept arts
This is a series of concept arts that I create for Ferrit.co.nz for different purposes. I have created this set of work when I worked for Frontend design unde the art direction of Simon Dickey.

Ferrit use to be one of the biggest online supermarket in New Zealand. They sell stuffs that range from baby products, to electronic, and many more. Every season, they will required some conceptual art and idea to work with the current season, and use this concept to develop into graphic elements that will use across all the promotional solutions such as TV advertisement, online marketing email, website and etc.
The Longest Summer

Below is some of the selected sketches that we made for Ferrit during summer 2008. The concept for this season is kiwi style summer. We are also working with the title "longest summer" to suggest this is not only going to be a fun hot summer, but it will be a long summer sale period on Ferrit site.

Big Baby Sale

Below is a set of conceptual art for Ferrit baby season. We have create three cute little characters that will use across multiple promotional items such as TV advertisement, EDM and etc. We also render some moodboard for Ferrit to create a total look and feel for this season theme.