Overview
Mickey & Minnie's Runaway Railway is a ride attraction in Disney World's Hollywood Studios park. It is a trackless dark ride based on the stylized world from the Mickey Mouse TV series. Multiple licensees reached out and requested exclusive packaging for product launches that include apparel, pins, and other accessories.
Mickey & Minnie's Runaway Railway is a ride attraction in Disney World's Hollywood Studios park. It is a trackless dark ride based on the stylized world from the Mickey Mouse TV series. Multiple licensees reached out and requested exclusive packaging for product launches that include apparel, pins, and other accessories.
Behind the concept
The ticket (above) was given to riders at the Chinese Theatre in Hollywood Studios park during the opening of the ride attraction. The shape of the admission ticket and the bold red color are the main inspirations for the packaging die-line and color choice. The look and feel of a vintage train ticket aims to have consumers automatically think of this ride attraction when they see this packaging.
©Disney
