OLD SPICE Gamer Room

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OldSpice Gamer Room

Nos pidieron desarrollar para Old Spice una propuesta de contenido digital que comunicara una activación junto a algunos influencers.

Uno de ellos era un conocido youtuber y streamer de videojuegos que tiene una gran particularidad, nadie conoce su identidad porque utiliza una bolsa como máscara y unos anteojos: @Dylantero.

Al ser un personaje del ambiente gamer tan icónico, decidimos recrearlo en un mundo gráfico: la Gamer Room desde donde suele transmitir sus videos, para que sea el protagonista de la comunicación, pero de una manera que nunca lo había hecho en sus transmisiones, lo que sorprendió a sus seguidores de siempre.

Además, creamos un Filtro Instagram que te transportaba a la Gamer Room de Old Spice para que pudieras participar por un Kit que incluía Silla, Teclado, Mouse, Audífonos y un año de desodorante para las arduas horas de juego.

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Old Spice Gamer Room

We were asked to develop a digital content proposal for Old Spice that would communicate an activation with some influencers.

One of them was a well-known youtuber and video game streamer who has a great peculiarity, nobody knows his identity because he uses a bag as a mask and glasses: Dylantero.

Being a character in the gamer environment so iconic, we decided to recreate him in a graphic world: the Gamer Room from where he usually transmits his videos, so that he is the protagonist of communication, but in a way that he had never done in his broadcasts. that surprised his followers forever.

In addition, we created an Instagram filter that transported you to the Old Spice Gamer Room so that you could participate for a Kit that included a Chair, Keyboard, Mouse, Headphones and a year of deodorant for the arduous hours of play.

content / digital / adcampaign / filter / influencer / advertising