Brief: To brand a new british pie company that specilises in high quality British produce.
I wanted my packaging have good shelf presence and stand out from the rest, using a bright colour palet attracts a younger audience. An importent aspect for me was to ensure the consumer could visibly see the pie before they purchased the product. Each pie would have a QR code on, this led the consumer to an app that showed more details of the ingredients used.
This app will allow the consumer to identify where each ingredient was sourced from. After selecting which ingredient they would like to know more about, the app will take them to where it was originally sourced from and give a detailed insight in how it is sustainable.
