Brief: To reinstate Domino's ownership of Tuesdays
Rationale:
An integrated campaign that plays on the idea that Tuesday has been stolen from Domino’s by other fast food pizza companies, such as Pizza Hut and Papa John’s. To remind people Domino's were the first creators of the offer 'Two for Tuesday'.
The campaign works across different mediums, and asks the audience to participate and get involved. The campaign will consist of posters that are placed appropriately to their own environment. These will be typographic and speak in an assertive manner. Each poster will have a QR code, and links to social media sites such as Facebook, Twitter and Instagram. The consumer can then follow these links and can join Domino’s ‘Secret Society’ to try and help Domino’s get their Tuesday back. Once the consumer has joined the ‘Secret Society’ the consumer will be sent a sticker pack. They can use these stickers to place anywhere and everywhere to help promote Domino’s cause and create awareness, reminding the general public that Domino’s were the first pizza company to introduce ‘Two for Tuesday’, the pizza offer that everybody loves.
Poster design
Posters in context
Sticker and app design
Stickers in context
Video of working app
