ADVERTISING PROBLEM
To increase brand awareness of A Night of Horror International Film Festival 2010 within the target market by 60% over 3 months. To position the festival as an edgy, entertaining film experience.
SINGLE-MINDED PROPOSITION
“Australia’s scariest film festival”
TARGET AUDIENCE
Exact demographics, psychographics and geographics etc to decided from research and determined/defined by your creative strategy.
MANDATORIES
A Night of Horror logo and baseplate.
RESPONSE
The goal of any horror film is to tap into the audience’s deepest and darkest fears. These films force our conscious minds to go where they normally would not; into the darkest corner, behind that ominous door or perhaps to inspect the chilling whisper that beckons you through the dimly-lit hallway. Horror films reveal what is primitive and instinctual in us; whether we choose to fight or flee when confronted with strange and frightening circumstances.
Designed to generate a considerable amount of word-of-mouth promotion, this low-budget campaign is intended to be as mysterious and intriguing as the film festival itself. The use of clichés is expected to appeal to a wide audience; both horror-buffs and casual film festival-goers alike.
To increase brand awareness of A Night of Horror International Film Festival 2010 within the target market by 60% over 3 months. To position the festival as an edgy, entertaining film experience.
SINGLE-MINDED PROPOSITION
“Australia’s scariest film festival”
TARGET AUDIENCE
Exact demographics, psychographics and geographics etc to decided from research and determined/defined by your creative strategy.
MANDATORIES
A Night of Horror logo and baseplate.
RESPONSE
The goal of any horror film is to tap into the audience’s deepest and darkest fears. These films force our conscious minds to go where they normally would not; into the darkest corner, behind that ominous door or perhaps to inspect the chilling whisper that beckons you through the dimly-lit hallway. Horror films reveal what is primitive and instinctual in us; whether we choose to fight or flee when confronted with strange and frightening circumstances.
Designed to generate a considerable amount of word-of-mouth promotion, this low-budget campaign is intended to be as mysterious and intriguing as the film festival itself. The use of clichés is expected to appeal to a wide audience; both horror-buffs and casual film festival-goers alike.
