The client’s request was to emphasize their product placement in movies, using special displays
and structures during Turin Film Festival, premiere and in the cinemas.
The “film can” structure captures the pedestrians attention.
Movie’s scene and gadget distribution.
Informational desks.
The promotional material recall the movie’s scene.
Close to the video screen, the promotional material reveals the products placed in the movie.
Streets are invaded by oversized ciaks.
A temporary theatre is collocated in the main squares of the city.
Turin Film Festival's fitting.
Book.
