Located in the Box Park in London, this store is the image of Jamie Olivier’s and Eataly’s philosophies.
The customers can collect fresh and seasonable veggies directly
from the urban garden or from the baskets and cook them in the green kitchen.
A special part is dedicated to the selling of book and tools to create your own urban garden.
“How wonderful is to see the garden grows up day by day and be aware that outside, throughout all the year,
there are delicious veggies just waiting to be collected.”
Jamie Oliver
Old barrells, buckets and wooden crates are brought back to life housing vegetables and flowers.
KEY:
1. The oasis of reuse.
2. Home garden
3. The gardener’s dream
4. The five colours of health benefits
5. Cold and warm: the high quality freshness
6. Home kitchen
7. Reading and eating
8. Take away
9. Check-out
1. The oasis of reuse.
2. Home garden
3. The gardener’s dream
4. The five colours of health benefits
5. Cold and warm: the high quality freshness
6. Home kitchen
7. Reading and eating
8. Take away
9. Check-out
Home garden. Harvesting fruits and vegetablesfrom the earth.
The gardener’s dream. Books and tools for private urban garden.
Wellness. Health benefits associated to the five different colours of unpackaged fresh food.
Cold and warm. Preserving food freshness without using electricity (Jihyun Ryoui’s design).
Home kitchen. Cooking with green kitchen, discovering new recipes (wheelbarrow kitchen by chmara.rosinke design).
Reading and heating. Free reading of books and magazine about food philosophy.
Analysis of 3 different customers target.
The “Green Thumb” has a passion for gardening; longs for good food and country life.
The “Business man” always in a rush; has a high expectation to eat good quality food although in a short lunch break.
The “winzard of rings” loves the home cooked taste.
