Positive Strides is a new hiking blog, aimed at creating a rapport with likeminded individuals. Launching in Summer 2021, it needed a personable brand that reflected
the lofty, honourable aims of the blog itself. The name highlights the intentions of the blog owner, which is also reflected in the tagline. The illustrative, typographic logo is
full of character, with a supporting emblem that visually contextualises the business.
A range of digital ephemera were produced for a cohesive visual identity.