Spectrum

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Spectrum is a fruit confectionary brand created in response to the LCA 2015 Graphic Design Graduate Show exhibition. The theme for this years exhibition was 'colour'.

The concept focus is on the link between colour and taste, working around a range of colours, textures and tastes in fruit.

Each sweet is named by the description of its taste rather than the fruit name. All sweets have their own individual colour and illustration reflective of its fruit, and when put together, this creates a colour spectrum.

To represent the brand in the exhibition space, a series of promotional posters were created for each flavour.

The brand was also incorporated into the space itself, with colourful vinyls for each illustration and the brand identity.

To represent the six flavours of the brand, the packaging was designed to be hexagonal. For each box, all illustrations were turned into individual patterns. For a consistent appearance, all packaging has a white top, where the flavours are specified.