BAUME & MERCIER
DIGITAL CAMPAIGN
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Client: Baume & Mercier / Directing: Guillaume Allantaz
/ Production: A2P / Producer: Vincent Jaggi / Production manager: Sophie Agnellet /
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/ Dop: Jonathan Grimault / 1st assistant camera: Guillaume Mattana
Gaffer: Theo FARAMA / Stylism: Julie Tuffery / Make Up : Camille Berlande
Editing: Guillaume Allantaz / Colour grading : Jonathan Grimault
Skateur : Aurélien Giraud / Music: Dirty Art Club "Queen Persephone"
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I directed the last campaign for Baume & Mercier launching their new model in collaboration with the French skater "Aurélien Giraud".
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the film.
the film.
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For this campaign, I really wanted to keep the aesthetic of old skateboarding videos while trying to fit with the high end product that is the watch. To achieve this, I decided to use different formats as VHS and old fisheye lenses mounted on the different cameras on set. I also wanted the viewer to be focused on the mouvements and that's why we worked on neutral backgrounds with a clear contrast with the skater's styling. We also worked with slow shutters on cameras to create motion blurs and give a unique aesthetic to the imagery.
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life is prettier
in slow shutter.
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destructive.
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LET'S PLAY WITH OLD VHS CAMERAS, FILM THE SCREEN, AND ADD SOME TEXTURES TO THE FILM.
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stills.
SOME STILLS TAKEN DURING THE SHOOT, USED AS PR PICTURES BY THE BRAND FOR THE CAMPAIGN.
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THANK YOU!
for watching this project
