TOURSTORY is a personal souvenir brand project developed for my thesis as a Design Management student at Hongik University in South Korea.
The goal of this project was to connect the past and the present and to promote the Korean Culture overseas. Taking inspiration from the 80’s and 90’s souvenir travel t-shirts, the idea was to illustrate certain icons of Korea in the T-shirts.
The T-shirts come inside a “T” shaped packaging box that can be re-assembled into a VR headset allowing the user to visualize what’s being featured on the T-shirt.
Illustration of Korean food > Video Experience of Korean Food in 360°
Thank you for watching :)