exmple is an upcoming Korean beauty brand with a strong emphasis on skincare products. Catering to Gen Z / late millenial consumers, a research was firstly conducted on colors trends and branding elements in order to identify the branding strategy that would speak to this group in particular.
I ended up pursuing the concept of 90's Teen magazines and Y2K Nostalgia and guided by this concept the brand started to gain shape.
Client: exmple
Branding and Packaging Design: Joana M. Pereira
Photography: Monstera, Anna Shvets
