Maria Fedoseeva's profileVK Design Team's profile

MRG illustration style



Construction

The Minimalistic illustration style was developed for the Mail.ru Group brand as a part of a new identity language. The dot from the logo became a start point for the characters. 

The result of this work is an illustration library, which could be used by any employee to make an illustration for a presentation or for a communication project.


​​​​​​​
It is very important for minimalistic illustrations to make it emotional. Natural poses bring life to the characters. ​​​​​​​





All elements of the identity are designed to complement each other. And Illustrations became an important part of the brand.


Thanks for watching!





MRG illustration style
Published:

MRG illustration style

The Minimalistic illustration style was developed for the Mail.ru Group brand as a part of a new identity language. The dot from the logo became Read More

Published: