Planned to be opened during the 2015 Expo in Milan,
this temporary market represents the thought behind a product.
Italian regional characteristics and differences among costumes, traditions and foods
are here displayed throughout a common event: the Carnival.
Carnival means mystery, transformation, metamorphosis.
Everything seems to be controlled by an apparent chaos.
It’s an open-air theatre where the people and natural sounds
are the main, undisputed characters.
Street view. The spider web in PVC wrap the building and the products’ silhouette create mystery.
Layout. Products are divided by geographical location and typology, reflecting the different colours of lands.
Entrance overview.
Displays. The step shows every object and the pictures illustrate the products history.
orange as Northern Italy’s earth
green as the Central Italy’s field
light blue as the Southern sea
Theatre. The store becames a theatre during the night and the customers become actors.
Bistro. The big table and the traditional recipes recall the conviviality and the popular culture.
Section. Internal view.
Windows. Explosion of colours and carnival chaos are represented.
