Brief -  To create an overall design for hungry Wolf a new gourmet street wise hot/cold sandwich filler which would stand out on shelf from other competitors. The design personality - Quality, Handmade, Hearty, Popularity and quirky.

 

I found that the name Hungry Wolf sounds Native American, which was an element i wanted to explore further,
 during my research I found that Hungry Wolf has an Native American definition.Native Americans believe, The full moon in January. Said to be called the Wolf Moon because the wolves are out in the bright light 
this time of year - anxious and hot on the trail for a feast to slake their hunger in the lean winter month.

 

With the information i held, i decided to go with an Native American concept, using traditional patterns and icons in my designs as well as a logo which would work well with my overall concept.