Live Brief -

I had carried out a brief for BAT (British American Tobacco), who are carrying out a freshness activity at Bestival 2012, to celebrate the launch of new Vogue Perle Capsule- The UK’s first demi-slim cigarette with a poppable spearmint capsule.BAT will be giving away free luxury showers to festival goers who engage with our brand ambassadors and find the “Freshness Fugitive” who will be hiding around the Bestival grounds.