MyWealth is CommBank's new online wealth-management portal. The trouble is, that's quite a tricky thing to explain to people. For over a year, I've been one of the lead copywriters on everything from the site itself, landing pages, eDMs and rich media banner ads to Direct Mail that supported the Face of FInance launch campaign. I also scripted, storyboarded and managed voice talent and recording on many of the MyWealth promotional site videos found on their YouTube channel.
With MyWealth, the key challenge is to provide lots of complex information as succinctly and clearly as possible, without overwhelming the audience with financial terminology.
The first direct mail campaign for MyWealth, introducing the platform to existing CommBank customers with an interest in saving and investing.
