UKRAINIAN FILM FESTIVAL BERLIN
The greater the distance from the object is, the less clear it becomes
The more time passes, the harder it gets to remember the details
UKRAЇNIAN FILM FESTIVAL BERLIN gives Ukrainians living in Germany an opportunity to feel connected to their country and its culture. Focus, refresh, and highlight their memories of home. In the festival identity, we revived these memories and made them more expressive. We underlined the uniqueness of Ukraine and it's cinematography through nature with an emphasis on flora. Captured the strength of our character in images of both "tender" and "prickly" flowers. Accented our authenticity through the distinctive «Ї» symbol in the logo and the NAMU typeface based on the ancient Ukrainian letters. And expressed the idea through the designs of posters, tickets, festival programs, bags, and various materials for social media.
By doing so, we manifested the strong, free, unique, modern, and poetic spirit of the festival. Creating the cinematic blossom of feeling home.
reddot design award 2021
Creative Director: Oleksandr Topolnytskyy
Art Direction & Brand Designer: Anna Vyrstiuk
NAMU Typeface: Dmitry Rastvortsev
Post-production: Anna Vyrstiuk, Yonchi Savenok, Anton Tkachuk, Anastasia Shago
Post-production: Anna Vyrstiuk, Yonchi Savenok, Anton Tkachuk, Anastasia Shago
