The design approach for the structure and the graphics was a culmination of an integrated storytelling, inspired from the character of a baby wrapped up and ready to be cuddled. The enticing look on its eyes evokes an emotion that makes one go, “Cho Chweet”. To execute this story, it was imperative to create a unique characteristic form to the bottle which also helps in establishing a brand recall value. Twinkly baby eyes augmented with soft graphics reflect tender care and sheer delicacy.
