![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/29b7b6118689375.60bcffc51165f.png)
Client's Objective: Create a campaign for "Ανακύκλωση Συσκευών A.E.", to raise awareness about the potential dangers of not recycling old or broken electrical equipment.
Ιnsight: We don't really realize the value of something until we loose it and a forced end is brought right upon our eyes.
Idea: Start Before The End
Rationale: You can't expect better living if you don't change the way you live. That's why you should recycle your old devices. It is a start before the end.
Strategy: We create a dystopic but also funny near future, where the broken devices are fed up just lying around with no purpose, so they start a revolution to demand from people recycling.
Campaign: The campaign proposal consists in a hero video, guerilla activations, bus stops and a radio activation.
Hero Video synopsis: A toaster thrown away late at night in the rubbish recklessly by a passenger suddenly turns on. It touches all the thrown devices to wake them up. The woken devices are multiplying forming a mob. The Scene ends and another one begins in the following morning. People are running in the streets and broken devices chase them around. It's a device apocalypse. The video ends with the following phrase:
Not recycling your broken devices, is an act that will eventually turn on us. Don't wait until it does. Before the end, make a start. Recycle.
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ce23d7118689375.60bd03fb710f4.png)
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/984d1c118689375.60bd03fb715ab.png)
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3d9585118689375.60bd03fb7099d.png)
The visuals of the campaign and it's logo were inspired by
the last scene of the movie "Fight Club".
the last scene of the movie "Fight Club".
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/913976118689375.60bd1908257f9.png)
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/1400/387de2118689375.60bd1a22962d8.png)
Bellow there is an additional visual approach, inspired by the brand colors of "Ανακύκλωση Συσκευών Α.Ε." and the aesthetics of USSR flyers:
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7c796d118689375.647a107524780.jpg)
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/976f4f118689375.647a107525610.jpg)
The activation bellow takes place in a famous radio station, where the broken devices supposedly "highjack" the radio show, to pass their own message and announcements about their recycling revolution.
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/866825118689375.647a107522107.jpg)
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/91b3f3118689375.647a1075262ae.jpg)
![appliances recycling CSR Electrical Equipment electrical waste electronic equipment electronic waste environment environmental damage proper management recycling](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed755f118689375.647a107523591.jpg)