EPIRUS SA, one of the largest cheese-producing companies in Greece, decided to launch two new protein bars to it's healthy snack product series. The new two flavours, (choco-banana and carob-peanut) contain Zemitha cheese, which is protein rich,
but no added sugar. Moreover, in order to underline the fact that the bars are rather light in calories, we visualize them being launched from their packaging and, in a natural environment setting, all the delicious ingredients are creatively mixed to make the new EPIROS Zemitha Protein Bars.
Storyboard stills
We had such a great time working in this project so I felt that I should include
all the proposals that were presented to the client.
all the proposals that were presented to the client.
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We were inspired by the 2005 film "Charlie and the Chocolate Factory" to design
our own colorful pastry shop in which Zemitha protein bars are baked.
our own colorful pastry shop in which Zemitha protein bars are baked.
Zemitha Protein Bars are so light that they literally float to a dreamy sky. On their way up,
they are enriched with their delicious ingredients.
they are enriched with their delicious ingredients.
Zemitha Protein Bars natural sweetness is parallelized with the natural phenomena
such as rain, wind and even the rainbow.
such as rain, wind and even the rainbow.
MullenLowe Athens
Creative Director: Kostas Binis
Senior Art Director: Dimitris Davakis
Senior Art Director: Dimitris Davakis
Copywriter: Stefanos Stefanopoulos
Production: Bezier Animation Studio
