Cantella & Co. Branding & Collateral
Cantella & Co. is an independently-owned broker-dealer network that wanted more consistency in its brand and a lighter, more templated approach to recruiting materials.
Moodboards show Cantella’s existing brand refreshed in four ways, with a positioning statement and advisor benefits included.
A simple Brand Cheat Sheet helps associates stay within guidelines when creating materials or communicating Cantella’s vision and values
Cantella’s Core Capabilities eBook was created to recruit financial advisors and communicate the benefits of joining their network.
Two-Sided Sales Sheets were created as a quick overview of programs and support available to Cantella’s financial advisors.
