This 18-month recruiting ad campaign, targeting independent financial advisors, specifically women, was created during the time of DOL uncertainty when advisors were feeling so much was out of their hands due to new potential rulings. 

​

The remote “in control” theme reminded advisors that they own their futures, and can drive and thrive through change. And that Signator Investors may be the perfect place to help them grow their ​careers.

The campaign kicked off with a video and a special tip-on yoga cover for Wealth Management Magazine. Then four full-page print ads with matching animated and static banners that clicked through to custom landing pages ran monthly on popular advisor sites and magazines. Targeted, responsive emails increased leads and rounded out the program.

Promotional video

Full-page print ads

Campaign launch magazine cover tip on and tradeshow flyer

Animated leaderboards

Responsive emails

Landing pages with Capabilities Brochure download

We leveraged our Recruiting Ad Campaign, playing off the Empowerment theme 

for our 2017 Practice Conference.

Conference Logo

Conference Design Guide with messaging

Empowering messaging ideas for Speaker slides

Session Signage

Sponsor Signage

Forward Advisor Magazine back cover Ad