Self Promotional Kit

Promotional Kit

This design styling is adapted from my website design then translated to the printed Promotional kit to keep the consistency and connection from website to the whole physical kit. The name card and Publicity plan has covers that are die cut and using that

effect, to highlight on words that are important, it also creates a special effect, inviting people to visit the website.

The name card provides basic information about me but most importantly, it has explanations about who i am as a designer.

The letterhead, cover letters and one page articles, consists of graphic elements and icons that are used in the website to add small interesting details to the prints and at the same time have subtle decorations on them. I used red, blue and cream colours on them to create a mood that reflects on what kind of design mood that i personally like.

Postcards and stickers are included in my promotional kit as i would like to include fun elements into the kit and breaking away from the very formal, boring and usual way of sending promotional kit to people. This would also increase their interest and hopefully make the kit more memorable to them.

As for the designs of the postcards and stickers, they are from the projects I have included in my website and the one page articles. So these prints also serves as promoting the projects and also the website. 2 sets of the postcards are given, instead of one, so that people would use the postcards, because if only 1 set is given, they might want to keep it and not mail it out to people.

Overall, packaging of the promotional kit is 24.5 x 15.5 cm. It is to make the promotional kit handy and easy for mailing to different people that I want to reach out. Since the pandemic, people don’t normally meet face to face, therefore this size is suitable for compact mailing and there wont be too many empty spaces that would be not mail friendly. All the cover letters, resume and articles are folded to fit inside the overall packaging.

Publicity Plan

The publicity plan is also designed in a small booklet form of 10cm x 18cm. So that all information is included in the booklet and it fits together in the overall packaging, instead of many papers separately.