2013 March, Greater China launch of the new VERTU Ti - premium smartphone collection made of Titanium with personal assistance service installed. Event located on 100th floor of International Commerce Center (ICC), the tallest building in Hong Kong, so as to create the " Above the ordinary people " kind of feel. At the same time, guests can enjoy the 270 degree night view of Hong Kong.
The whole project was created without following any guideline from VERTU headquarter or their agency. After the launch event, following with window display design and production in Mainland China.