The spirits of Bruichladdich are brought together in a transparent layer, where brand essences are stated through words.
As you enter the bottle and set foot on Islay, you will find yourself surrounded by the spirit of Bruichladdich. The journey to discover “WHAT’S IN YOUR WHISKY” begins in the set and experience, the unseen is revealing itself to those who are curious.
You are then led to the world behind the bottle. While picking up a tasteful cup of the Classic Laddie and looking into the elements from Bruichladdich distillery, Islay is coming closer towards you.
The truck that transports whisky on Islay has driven to Shanghai, you are experiencing the origin as well as its creation. All the elements are merging from the walls in a unifying Laddie Aqua monotone.
Stop by the gate and discover the full range of Bruichladdich products each standing on its own description, appearing in front of the stunning barley field.
PG are here to guide you through the transparency of Bruichladdich, beginning the journey from the bar towards the display, demonstrating how each bottle of the Classic Laddie and the Laddie Eight has its own unique code to its recipe. Trace the exceptional flavour and get to know the provenance of Bruichladdich through each bottle.
A transparent semi-private “distillery” placed right next the gate, brand ambassador will bring you on for a full tasting experience to get a deeper understand in Bruichladdich charms.
The goats on Islay appear in the booth, bringing in vibrant aspects from the Island for a youthful and unique photo opportunity.
The philosophy, what goes on in every soul behind the “windows”, all the way to every drop of spirit in the bottle, Bruichladdich tells a story.
WHAT’S IN YOUR WHISKY? Hold up a polarizing film and reveal the beauty of Islay, meet the passionate people and receive all there is to be told by Bruichladdich. A selection of whisky are introduced by their colour in the display, transparency of the spirits are shown under appropriate lighting.
It was a smooth creation process, BRUICHLADDICH brand team approved the creative direction after first presentation, a shoutout to the precise teamwork from Rachel Liao & Amy Liu on creative planning, Zhong Yun & Fang Hui on 3D rendering, Gary Cai & Du Qiang on graphic design and Cloudie on project management
