Like It Is Media is a young, innovative and award winning company that produces radio programmes. Originally called Like It Is Productions the company renamed itself to reflect it's growing digital prescence and interest in other media such as 'photo-films' and 'audio-slideshows'.

 

We were briefed to re-design their exisiting identity to illustrate this growth beyond radio. Like It Is Media work with many radio stations, creating a variety of programmes covering different topics from all around the world. The new identity had to encompass all the areas the company works in and aspires to be part of.

 

Alongside this new identity, ideas for an ident were also explored. This could be used for online video and for television documentaries based on their radio programmes. A new strapline of 'Inform. Educate. Entertain' was also conceived to sum up the type of programmes they offer.