Foundation of Arts Campaign
This collection of material serves as concept work for the Foundation of Arts in Jonesboro: a nonprofit organization that offers classes intended to encourage creativity and stimulate self-confidence in youth. I was asked to conceptualize and create an advertising campaign that worked primarily to encourage donations through call-to-action. My concept “More than Money” showcases how the donor’s dollar contributes to the classes that the FOA provides by presenting the analogy of a dollar to an object. The final product presented itself as print advertisements, social media content, and tangible merchandise. With this material, I was able to push the concept further and establish better brand awareness for the Foundation of Arts.
