The Burlap Daisy
The Burlap Daisy is a small business based in North Little Rock, Arkansas, that specializes in handmade home decor and seasonal wreaths. Lacking a logo and an identity system, the client told me they wanted a logo that made a big first impression and embraced the craftsmanship of their products. With that in mind, I developed a logo mark, logotype, and visual identity for the business. Using these elements, I created Instagram content, building signage, and product tags, each of which works to convey the homely and hospitable nature of The Burlap Daisy.
