Humdinger Design adopted a unified approach to design and messaging in the GIB® ReadyLock® project to ensure a consistent aesthetic mixing GIB®’s bold colours with subtle print process for a simple and recognisable solution across all the collateral.

 

The sample folder and brochures it contained became critical to setting the tone of the product at its launch among specifiers and architects. I was asked to design & develop the way it was all delivered and held together, its sleek white satin laminated finish and high-density foam, was a direct hit with the client and was well received by end users who appreciate unique solutions to the well trodden road of sample folders.

 

The ReadyLock system was a Best Design Award finalist in identity design and product design where it earned a silver pin.