Gen A's vision of fitness is a holistic one – combining strength, balance, flexibility and mobility with an innate understanding of how to make the body work to bring about the freedom of movement.
We created a simple visual identity centered on an iconic logo and clean typography to elevate the brand above typical fitness industry cliches.
Multidirectional lines come together to create an iconic symbol visualizing how Gen A's special fitness regimes builds strength and mobility. The mark is simple and iconic and is used across the system in a way that will build recognition over time. The color palette hinges on a single rich teal for it’s distinct quality amongst the existing fitness landscape. Typography is neutral, meant to lend stability to the new approach of fitness while evoking a sense of openness and comfort.
