JurongHealth Campus was designed and built from the ground up as an integrated development to provide better patient care, greater efficiency and convenience.
To celebrate their 8th year anniversary, we were engaged to design and produce their commemorative publication. Our brief was to create a publication to target both stakeholders and existing staff; shedding the usual corporate and detached approach of an annual report whilst developing a distinct look and feel to highlight the milestones through the years.
We designed a multifunctional ring binder, which outlined the features and core services provided by the hospital, whilst cataloging the department stories. Our aim was to allow the publication to convey the story of the company’s people, ambition and achievements.
Reflecting the editorial concept "Our jotterbook", combinations of full length images, hand-written notes and free-form sketches were boldly presented in the publication. The visual outcome is whimsical yet purposeful - a collection of cherished memories from dedicated healthcare professionals.