Mayflower Marketplace
Delicatessen Rebrand
Package Design
THE PROJECT
The main task of this project was to select a delicatessen near you, visit the store and speak with the owners if possible, then create a package system for a variety of products that is consistent while still maintaining the brand's identity.
THE BRAND
Market Mayflower is a family owned business is San Francisco that is a half grocery store and half delicatessen. They pride themselves on their family-friendly atmosphere and their dedication to remember their regulars names.
THE REDESIGN
To begin with, I renamed Market Mayflower to the Mayflower Marketplace to further include the deli as a part of their brand rather than just the market aspect. I then created a logo for them, as opposed to the logotype they have now, that can be stuck or printed on any package and will automatically be recognizable as their brand. Finally, a system of hierarchy was created on the packaging that can be replicated across the system.
