Project - Project Management and Marketing Solutions (VC 291)
For this fictitious project, we needed to design a logo for Live it Up, a new t-shirt business based in sunny Southern California.
Goal -
The goal was to create a logo that represents the company and its values, and showcase them on mock up products.
Challenges -
The initial drafting of the logo design took some time because of the vast imagery of the idea of "Live it Up." I went through multiple logo ideas before designing the final logo showcased below. The solution was to work with colors, typography, and imagery that worked best to represent the company.