Project - Project Management and Marketing Solutions (VC 291)
For this fictitious project, we needed to design a logo for Live it Up, a new t-shirt business based in sunny Southern California.
The goal was to create a logo that represents the company and its values, and showcase them on mock up products.
The initial drafting of the logo design took some time because of the vast imagery of the idea of "Live it Up." I went through multiple logo ideas before designing the final logo showcased below. The solution was to work with colors, typography, and imagery that worked best to represent the company.