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Tuba Product Project
Project - Principles of Marketing Course (MK123) 
For this course, we were assigned a project to create a fictitious product or service. We needed to produce a marketing plan as well as design promotional tools for our specific product/service. The product that I had created was Tuba! 

Tuba! is locally made tuba, bottled and sold locally.  

Challenges - 
An initial challenge for this project was that I had no prior knowledge on the process of making tuba. This opened up a door for me to do research and gain necessary information. In turn, this led me to the opportunity of interviewing a long time manåmko' (elderly) tuba maker on island to gain a better insight on my product. 

Goal - 
I designed a logo and print advertisement with the intention of showcasing a small part of the Chamorro culture. 
Product Project for Principles of Marketing. "Tuba!"  Logo 
"Tuba!" print advertisement mock up; bottle mock up credited to Carlo Rossi
Tuba Product Project
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Skye Fujikawa

Tuba Product Project

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