Strategy Group
About
Strategy Group is a company that wants to appear as a business consultant, specializing in strategic studies in the area of marketing. B2B business model.
Who are their clients?
The clients are businesses that want to verify their own strategy or just develop one to become a star in their industry.
The Challenge
The new consulting company wants to emphasize its intellectual, strategic approach to reality and show that it is competent and creative.
Colors
White and navy blue, as a color scheme suggesting cool calculation and synthetic business thinking.
Typography
Rockwell Regular - a clear and formally simple font, suggesting the speed and accuracy of consultants' judgments and ideas. Typography is a tool, not a visual theme, so it remains unobtrusive and communicates content. Like the company, it performs an advisory function.
Logotype
With Rockwell Regular font and a ship game theme. Despite all its theoretical foundation, creating a business strategy has something of a game of ships - we guess every now and then, but guided by logic and a certain strategy of shooting. At the same time, time works to our advantage.
Visual Theme
"X" and dots as a record of our strategic decisions - in this case it is a success - a 3-masted ship was hit!
The brand identification has an elegant form, which is as discreet as it can be. The star is the client who is successful in business and wins, while the Strategy Group is to be his professional advisor, partner who helps create stars in various industries - such a star is "created" in the company's logo.
