How to design a sustainable election campaign ?

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Ecobranding guide for 2022 French Election and more

Disclaimer ! This guide presents a design process that reduces the carbon impact of campaign communications. To illustrate this principle, we have designed unofficial logos of candidates that are not declared. This is pure political fiction for an ecological reality.

Design our planet great again !

Today, political brands
have a huge global impact

The candidate’s logo, Joe Biden, was one of the most shared logos in the history of Internet. The Biden logo has been shared more than Google logo or Olympic Emblems like the logo of Paris 2024 designed by our studio Ecobranding. This ranking shows the impact of today’s election campaigns in a world of massive social sharing.

Politic Design

Design choices has a direct impact on resources consumption

Each graphic orientation, each choice of design, colors, typography have a direct impact on the consumption of inks, colors and energy. Adopting the principles of Ecobranding for the creation of a graphic identity could save precious resources.

Less is more votes

For green printing
don’t use green

Not all colors have the same ecological impact. Some colors consume much more ink than others on standard printers such as « deep green » which will consume twice as much ink as black.

Votes for black

Dark mode for

light consumption

Interfaces designed on a black background consume much less energy than interfaces on a white background thanks to the new OLED displays. In 2018, we introduced the first « dark mode » interface concept designed to reduce energy consumption. One year later, Google adopted the dark mode interface and Apple followed with all the technology giants to drastically reduce the power consumption of graphical interfaces.

Letters for president

Choose Eco-Typo

The choice of typography will have a direct impact on ink and paper consumption. It is also important to design or choose a variable font that allows you to considerably reduce server space and energy consumption.

Recycled communication

Logo
Do it Yourself

Today, we are entering in the era of DIY communication, where a simple cardboard packaging can be recycled into a communication support. It’s important to design easily reproducible identities and logos so that everyone can create and share their own communication tools, it will probably be your most important media.