To create name, logotype and style for the brand of the new product in Russian market — weighted blankets. Weighted blankets make our rest more healthy and quality, help people fall asleep faster and get better sleeping.

As a name the mix of Russian and English words was chosen — drëmky. This new word is about sleep and dream in both languages. To emphasize the Russian roots of the brand we placed two dots over the letter "e". Besides, these dots are similar to the moon's phases — the main symbol of night, rest, and sleep. The tagline also talks about care, weighty care of the brand about your relax.

The main goal of this brand — nothing extra for good sleep, only qualitative materials in the blankets. Therefore, everything should be simple, clear and comprehensible — both logotype, style and the product.