Together with the agency Cinco Yardas, we designed and developed
the year-end campaign "Enjoy the unexpected" for the sports brand Reebok.
The push of the campaign was the 3D and holographic treatment
that was designed and used to highlight the material.
This project consisted in a 360 digital campaign that included graphic pieces for Social Media such as posts, stickers, gifs, filters for Instagram, zoom backgrounds, wallpapers and 3D postcards. In addition, there was a mix between retail and digital that consisted of downloading all the graphics material of the campaign through a QR code that the customer obtained once the purchase was made in any branch of the brand.