Serene Energy
Branding Project for Running Products
A brand and package strategy was created for running products; including energy bars, energy gels, electrolyte water, and vitamins.

Serene Energy Promotional Copy

Serene energy is for every runner who finds escape in the tranquil rhythm that is achieved with each stride. Running is a natural activity that has been in practice since the beginning of time. The body works with that very process as a means to stay healthy, to remain at peace, and to reach goals. Every serious runner should rely on their inherent energy reserves with a little help from serene energy brand products to maintain high performance, inner placidity, and a more well-balanced rhythm of life.
This is the branded logo; minimalist and simple, using Garamond Italic and American Typewriter
This is the back of the energy bar box and the vitamins.  The promotional copy is contained within the watercolor design.
This is a final image of the packaging project including energy bars, energy gels, electrolyte energy water, and multivitamins specifically designed for the serious runner in mind. 
Serene Energy
Published:

Serene Energy

A brand and package strategy was created for running products; including energy bars, energy gels, electrolyte water, and vitamins.

Published: