Nike Basketball 界外 infiniCourt Shanghai
Shanghai Basketball
Should Have Shanghai’s Flavor
In The Past, We Had Our Own Great Giant
Now, We Have The Courage To Go Beyond The Hoops
We Incorporate Our Shanghai DNA
Into Building The Court
All Basketball Court Have Boundaries
But This One Doesn’t
It’s Not Only A Court
But Also A Stage
That Welcomes Everyone To Connect Through The Game
That Welcomes Everyone Who Shares The Same Street Roots
It’s More Than Enjoying The Game Together
It’s People Creating New Sparks When Everyone Is Together
Should Have Shanghai’s Flavor
In The Past, We Had Our Own Great Giant
Now, We Have The Courage To Go Beyond The Hoops
We Incorporate Our Shanghai DNA
Into Building The Court
All Basketball Court Have Boundaries
But This One Doesn’t
It’s Not Only A Court
But Also A Stage
That Welcomes Everyone To Connect Through The Game
That Welcomes Everyone Who Shares The Same Street Roots
It’s More Than Enjoying The Game Together
It’s People Creating New Sparks When Everyone Is Together
Creative Direction: James Qu & Panyuchou
Art Direction: Panyuchou
Graphic Design Agency: Fisk project
Venue Design Agency: Hotel Creative
Producer: Heed He
Event Agency: Wispark
