A design that uses light and shade underlines the narrative of this historic whisky distilled in handcrafted copper stills fashioned by artisans from Albayzín and aged patiently in Al- Andalus at 800 metres above sea level under the majestic gaze of the Sierra Nevada. The storytelling draws upon the legendary history of Ibn Mardaris, considered a King Wolf during the times of Al-Andalus. His reign was an era of palatial feasts, meetings of nobles and intellectuals and bloody battles to defend and add to their kingdom.
As if it were a movie poster the storytelling draws upon the legendary history of Ibn Mardaris, considered a King Wolf during the times of Al Andalus. His reign was an era of palatial feasts, meetings of nobles and intellectuals and bloody battles to defend and add to their kingdom. The label creates the story in two different but harmonized parts, one bright and colourful and the other in which shadows and darkness envelopes everything happening on it. Rich details of weapons and jewels are embossed with two metals stamping foils - silver and gold - highlighting a dichotomous paradox. A label full of movement, characters and details, which are discovered step by step in its complexity. The sealing lacquer in shades of blue and gold creating a delicate texture covers only half the cork, adding to its duality.
Project: Brand & Packaging design.
Client: Spiritttellers
Client: Spiritttellers
