A snack that draws from all types of virtual and social expression. A digital native brand, outsider in its category and virtually expressive. A graphic and expressive universe without complexes, like the name, destined to vindicate the authenticity of being a Freak. A snack that draws from all types of virtual and social expression. From a young, demanding perspective, Wanna Freak is an almost virtual, urban, and casual design, verging on freaky, the way older generations look at young people in areas where they give free reign to their creativity.
The design is based on forms of expression taken from a digital realm where all types of people with different interests become influencers after adopting a type of consumption model that connects with their audience in the physical world.
The family exalts the flavours of the snacks in abstract, expressive ways, generating a universe of colours, shapes, and movements.
Project: Naming, Branding & Packaging design.
Client: BrandXpansions
Client: BrandXpansions
