I created this mock product for an existing Korean beauty company called 3CE by Stylenanda. My concept was to create design something feminine and clean for a Spring release inspired by the cherry blossom flower, which is very popular in Asian culture. Therefore, I designed the eye shadow palette, lip stain, blush, and foundation packaging. In addition, I designed the soft and light magazine ad, poster, and billboard sign for a collection of assets to be used for marketing and advertising. 

After researching their current products online, my direction began to run towards soft muted tones based what they had on Stylenanda's website. However, I wanted to create a special collection that stayed true to their identity but shined differently amongst their current products. As 3CE by Stylenanda is a Korean Contemporary brand, I wanted to represent their culture with the use of florals and spring soft yet colorful color palette. I wanted to keep the shape of the packaging similar to their current products minus the eye palette to create contrast and highlight the focal product with this unique shape inspired by the 3CE logo.